Different ways to find promotional content (LiveOps) on Google Play. The feature allows approved developers to promote different in-app events, embed a deep link within the event, and receive a boost in visibility across the Play Store from both new and returning users. Promotional content can appear on the Games tab, Events tab, store listing page, or in search results. ![]() Promotional content (LiveOps) on Google Play is in-app content, major updates, or limited-time events in your app/game that you can showcase to users across Google Play to boost user engagement, stimulate sales, and reduce player churn. For both apps and games, promotional content are a way to keep things fresh, unique, and exciting for users and promises to play a key role in the future of ASO on Google Play. In fact, Google stated that apps that had run promotional content during the closed beta registered an average of 5% more active users and 4% higher revenue than apps that had not. Promotional content (formerly LiveOps) on Google Play helps to improve user engagement, monetization, and lifetime value. ![]() With this announcement, Google also released new updated content guidelines and recommendations that will have an impact on your event’s visibility and promotion across the Play Store. Edit: In November 2022, Google announced that LiveOps would be renamed to “promotional content” to better reflect the current content types and new ones that will become available over time.
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